The Daytona Plaza, 600 No. Atlantic Avenue

THE DAYTONA PLAZA 600 No. Atlantic Avenue DAYTONA BEACH, Fla. Tel. Cl. 2-4711 Directly on the World's Most Famous Beach! Distinguished Florida East Coast Hotel. Modern, FIRE- PROOF. Excellent cuisine. Cocktail Lounge. Fresh water Swimming Pool. Luxurious Cabana Colony. Facilities for All Sports. Motel and Apartment accommodations also available. John E. Leonard General Manager. Pub. by John G. Von, Daytona Beach, Florida 85177 Distan Genuine Natural Color Made By DEXTER PRESS, Inc., West Nyack, N. Y.