The General Electric Building

Front:
The General Electric Building, New York World's Fair 8A-H1621

Back:
LIC. BY N.Y.W.F. 1939-K-1877 NEW YORK WORLD'S FAIR Officially Licensed lo FOREIGN 3¢ REW YORK WORLD 3 FAIA INTERBOROUGH NEWS co., 525 WEST 52ND ST., NEW YORK, N. Y. C.T.ART-COLORTONE, REG.U.S.PAT.OFF. MADE BY CURTTEICH & Co., CHICAGO The exhibit building features three general sections, one devoted to product display, one having a “House of Magic'' auditorium, and Steinmetz Hall, in which 10 million volts of artificial lightning will be generated and discharged in spec- tacular fashion for Fair visitors. Voorhees, Gmelin and Walker are the architects.