Calvert's Spectacular Electric Sign - Times Square

Front:
TIMES HEADS CLEVER CALL FOR Calvert WHISKIES CALVERT AND SODA. ith 0 monade SKELION SINS E BAILEY HOLLAND&HART CICAGO EAST RIVER IN OLD CHICAGO CILDS * UTAT E

Back:
CALVERT'S SPECTACULAR ELECTRIC SIGN - TIMES SQUARE (LOOKING SOUTH FROM 47TH ST.), NEW YORK CITY Dominating Times Square, the “Crossroads of the World, this giant electric sign is seen every day and night by more than 1,000,000 people. Times Square is the world's capital of gaiety and showmanship. Here headliners of stage, screen, and radio present a never-ending entertain- ment. It's the goal of all good-time-seekers. Tirelessly, the Calvert sign, with its 1,050 bulbs and 850 feet of Neon tubing, flashes a friendly greeting to one and all. O. DESIGNED AND PRODUCED BY HARRY H. BAUMANN, 216W. 18TH STREET, NEW YORK Calvert Distillers Corp. Chrysler Building, New York City 63716