Front:
**
S.
EEPSTHE TASTE INTUNE
WRIGLEY'S
SPEARMINT
00
STEADIES THE NERVES
A C
YE
ISUN KAST
SUNKAST
MAYFAI
Back:
6A-H442
WRIGLEY SIGN, TIMES SQUARE, NEW YORK
The Wrigley's Spearmint Gum electric spectacular
sign, largest of its kind in the world, extends a full
block from 44th to 45th Street on the east side of
Broadway, towers ten stories high, and represents a
million dollar investment. The electrical current re-
quired for this colossal animated display would serve
a city of ten thousand. It contains 1,084 feet of neon
tubing, almost 70 miles of insulated wire and 29,508
lamp receptacles.
B-2