Front: S-153 THE DON CE-SAR BEACH HOTEL, ON THE GULF OF MEXICO, PASS-A-GRILLE 55556 NEAR ST. PETERSBURG, FLA. 4A-H805 EEC C Back: "C. T. ART.COLORTONE," MADE ONLY BY CURT TEICH & Co., INC., CHICAGO, U.S.A. GULF COAST CARD CO., ST. PETERSBURG, FLA.