Front:
ALL ROADS LEAD TO
TUCUMEAR
MAN, US FELLOWS FROM THE NORTHERN CLIME
THINK IT'S A REAL FINE TREAT TO DINE
AT RICE'S ANY OLD TIME!
BEST
SEAFOOD
66
PRAXE
IT'S NOT FAR TO THE BEST
EATING IN TEXAS(WHICH NATURALLY
MAKES IT THE BEST IN THE
WORLD
THAT AIN'T NO BULL
¨ TO CLOVIS
34
60
ARI
US
87
287
THE WHOLE
FAMILY WILL
JUST
LOVE IT
TRY IT AND SEE!
Diners
club
THIS IS
IT!
Ricos
DINING
30-06
ре
DINING
SALON
BLKS EAST OF U.S.87 ON N.E. 8th
FF
198
UBBOCK
US
287
HEY, PODNER, UP HERE IN
THE TOP-O-TEXAS
RICE'S IS TOPS
60
ENID
VISITORS
ALL SAY
RICE'S IS
DOUBLE OK
66
FOD
IF IT SWIMS-
THEY HAVE IT!
DALI
705 NE 8 EAST ON US 60-66
AMARILLO, TEXAS
RECOMMENDED E
DUNCAN HINES
Back:
Had a wonderful time at Rice's; food is delicious-you must try it!
Amarillo, pop. (1960-61) approx. 150,000. Elev. 3,676 ft., coolest summer
nights in Texas, is trade and amusement center of the Golden Spread region,
an area as big as Ohio. Spanish conquistadores searched here for the
Seven Cities of Cibola. A noted cowtown, Amarillo now is center of
world's largest helium supply, rich oil and gas fields, wheat, cattle, cowboys,
millions of irrigated acres. City has scores of ultra-modern motels, multi-
million dollar shopping centers, western wear shops. Nearby attractions
include-Beautiful Palo Duro Canyon State Park, Panhandle-Plains Muse-
um, America's Famous First Boys Ranch on Canadian River at site of
Tascosa, ghost town. foot of Boot Hill Cemetery.
HERE
