Aerial View of The Southward Hotel, "On the Ocean," Ft. Lauderdale, Fla.

THE SOUTHWARD HOTEL "On the Ocean," Ft. Lauderdale, Fla. One of Ft. Lauderdale's newest and smartest hotels. Open year round. Phone 23654. (Headquarters: University Club of Ft. Lauderdale.) E. A. White, Manager. PLACE STAMP HERE POST CARD Address Dextone · Made Direct from Kodachrome and Ansco Color By Dexter Press, Pearl River, N. y. Pub. by Valence Color Studios, 888 N. E. 79th St., Miami, Florida 58850