Bank of Italy Tower Wuelker's Baby White Kitten Lamps

Front:
ADV. SERIES B" No.100 11 WALS LIST PRICE $45-00 BABY WHITE BANK OF-LTALY-TOWER SAN JOSE GALIE. 12LUMINATED WITH 501024 FLOODLIGHTS DAYLIGHT 231 FRANKLIN FRANCISCO CALIFORMIA Ne 1024 USES G-40 BULB WUELKER'S REELEGTORS KITTEN LAMP WUELKERS HITELITE

Back:
POISCO.C REGISTER SY VAVURAS DIN: OHAMAS POSTA VALU. EMAIL FRAN FEB 4 12-M We appreciate your orders. 1929 "PAINTING" WITH COLORED LIGHT By using WUELKER'S powerful aluminum floodlights, (Inside finish, WUELKER'S DIFFUSION, producing Nathan Bros smooth, intense white light), in combination with WUEL- KER'S BEAUART GLASS, the BANK OF ITALY TOWER 2036 Polls st shows a unique effect. The rounded dome inside is, variously "painted” a carmine red, the structure brilliant blue, or a la- San Francisco Calif a a vender dome with self colored building by substituting white for colored glass allowing the “DAYLIĞHT WHITELIGHT” to render its natural color; or with blue dome and contrasting yellow walls, etc. A novel feature, apart from the color effects, is the continuous strong white glare thrown upward from the tower top on the flag, distinctly bringing out the words “Bank of Italy. ADVERTISING DEPARTMENT Wuelker's Baby White Kitten Lamps Co. Patented In U. S. And Foreign Counries REFLECTORS READY TO DEMONSTRATE IN SHOWROOM WUELKER BUILDING 231 FRANKLIN ST., SAN FRANCISCO, CALIF. TELEPHONE MARKET 1883