Greetings from Niagara Falls, NY - Mailed from the Natural Food Conservatory, the largest and finest Industrial Building in the world

Front:
Greetings from Niagara Falls N.Y. bu bar THE NATURAL FOOD CONSERVATORY, * The Home of SHREDDED WHEAT. Mailed from The Natural Food Conservatory. The largest and finest Industrial Building in the world.

Back:
("Postal Card ... Carte Postale") PRIVATE MAILING CARD AFFIX ONE CENT STAMP FOR ALL POINTS IN THE UNITED STATES, CUBA,CANADA AND MEXICO. Authorized by Act of Congress, May 19,1898. FOR FOREIGN MAILING, AFFIX TWO CENT STAMP.