The New Times Building home of the largest newspaper in the world

Front:
The New Times Building, Los Angeles, Cal. Home of the Largest Newspaper in the World. THORPE OFFICE BUILDING MED HAN

Back:
The profitableness of the LOS ANGELES TIMES' advertising col- umns to its patrons is alone responsible for the continued world-wide suprem- acy of The Times as a publicity medium. JOST JARD