One of five hoe perfecting presses int he Press Room of the Los Angeles Times

Front:
ONE OF FIVE HOE PERFECTING PRESSES IN THE PRESS ROOM OF THE Los ANGELES TIMES THEIR COMBINED VALUE EXCEEDS $ 200,000.

Back:
JOST ARD The far-reaching, constantly in- creasing popularity of the LOS AN- GELES TIMES as an advertising medium is the result of regularly multiplying the profits of its advertising patrons. Expert buyers of advertising space recognize that the confidence of its readers is the most valuable asset any newspaper can offer its advertisers, and it is this quality—the faith of its readers in The Times-that makes TIMES advertising such a splendid dividend-paying investment.