Front:
ORD BREWING CO. O
STANDARD
BREWING CO.
ROCHESTERAY
OLD OX CARTALE
ROCHESTER.N.Y.
Back:
279/5
THIS is the famous Standard historical exhibit
showing how ale was delivered a hundred years
ago. The Standard Brewing Company, Inc. of Rochester,
N. Y. has brewed ale and ale only since the founding
of the company in 1889. OLD OX CART STURDY ALE
is Rochester's most popular beverage. It is made today
just as it was nearly half a century ago, from the same
formula, and it is properly aged always in rock-hewn
cellars deep in the banks of the Genesee River. Its fine
taste tells the story.