This is CBS, The Columbia Broadcasting System - two children on a magic carpet are flying over the world

Front:
LET'S PRETEND THIS IS CBSS. . .THE COLUMBIA BROADCASTING SYSTEM

Back:
Cream of Wheat brings you LET'S PRE- TEND, the fascinating program directed by Nila Mack, and presenting the fairy stories of all lands and all times. ICBS! TUNE IN EVERY SATURDAY 8:05 a.m. KNX COPYRIGHT 1943 COLUMBIA BROADCASTING SYSTEM, INC. 1070 ON YOUR DIAL "CBS PROGRAMS - RADIO'S FINEST"