Front:
Riviera MOTEL
On Beautitul Clear Lake
P.O. BOX O- HIGKWAY 20
Phone (707) 274.1032
LUCERNE, Lake Co., CALIF. 95458
Back:
UPPER
LAKE
NICE
78, 250
(20
Riviera
SEATTLE →
LUCERNE
letter
RIVIERA MOTEL
ON BEAUTIFUL CLEAR LAKE
Highway No. 20 South End
LUCERNE, CALIF. 95458
RM rate
UKIAH
(29)
CLEAR
(20)
LAKE
PORTLAND
EUREKA
GLEN HAVEN
LAKEPORT
CLEAR LAKE OAKS
(20)
RIVIERA MOTEL
Open All Year
For that wonderful vacation or a week-
end of fun. Clear Lake is known through-
out the West as an aquatic paradise
where boating and water skiing are near
perfect. With 1000 feet of gently slop-
ing beach almost at our door - boat
care is simple.
Summer temperature from late April to
Mid-October affords the finest in swim-
ming and all water sports.
NOPLAND
SODA
* BAY
MT.
KONOCTI
53
FINLEY
WILLIAMS
1:
99w
us
us
101
OCLEARLAKE
PARK
KELSEYVILLE
(29
CLEARLAKE
HIGHLANDS
ACCOMMODATIONS:
Beautiful, new, modern,
air conditioned rooms
with wall-to-wall carpet-
ing - T. V. Large, sin-
gle motel units or one
bedroom apartments with completely
equipped kitchens. Every room has a
panoramic view of the main body of the
lake and the mountains.
Warm days and cool nights add to your
enjoyment.
Nearby - Restaurants, churches, shop-
ping, marinas and riding stables.
We honor BankAmericard and Master
Charge.
Approved by AAA and Mobil Guide.
lii
TO
WHILE YOU ARE HERE
FISHING - There is no closed season on
Clear Lake and day or night angling is
permitted (trout fishing excepted). Bass,
catfish, crappie and bluegill abound-
and it's a poor fisherman who can't
catch all he can eat. Bait and tackle
shops nearby
SWIMMING - In the new pool or along
the safe, sandy beach.
WATER SPORTS - Boating, water ski-
ing, sailing are all enjoyed on Clear Lake.
HUNTING - for deer & quail in season.
HORSEBACK RIDING AND HIKING -
along the shore or mountain trails.
OR, just RELAXING in the sun or shade.
+ SAN FRANCISCO
BAY CITY
MT. RESORT
AREA
SACRAMENTO
LOS ANGELES
California Color Photos, 1478 Sixth Ave., San Francisco, Calif.
mwm color-litho "bursheen” finished, made only by mwm co., aurora, mo.
O LOWER
LAKE
MIDDLETOWN
(53)
HIGHWAY 29 -|+ TO CALISTOGA - VALLEJO
ca
For Rates and Full Information
Write or Phone:
RIVIERA MOTEL
South End of City Highway No. 20
P. O. Box "Q"
Lucerne, California 95458
Phone (707) 274-1032
Color Photos by Ace Hulme
