Front:
TUMBER CO
RR Caboose 1890s
U.S. POSTAGE 3¢
USA 11c
SDRINK
PEPSIE OLA
LI3ER TY
DELICIOUS
HEALTHFUL
Trademark Registered
JUN
16
1985
11
CSCOLA CO
08
28560
* * * OFFICIAL POSTMASTERS OF AMERICA COMMEMORATIVE ISSUE * * *
NI
NC
Back:
sos loo
* 0 3
PEPSI-COLA
It was 1891 and 31-year-old Caleb Bradham,
the owner of a small pharmacy in New Bern,
North Carolina, was enjoying great success
because he had discovered that by creating
superior-tasting, thirst-quenching drinks, he
could profit from the tendency of his cus-
tomers to socialize at his soda fountain. Of
all the unique beverages he developed, the
favorite of his customers was concocted of
cola nut extract, vanilla and exotic oils. They
called it “Brad's Drink,” but “Brad” was
already calling it Pepsi-Cola.
The drink's popularity steadily grew, and
on June 16, 1903 the United States Patent
Office issued Bradham a registration for
what would become one of the world's most
famous trademarks: Pepsi-Cola. The first ad-
vertising slogan, “Drink Pepsi-Cola, Deli-
cious, Healthful, s Cents,” was inscribed in
the trademark.
Several advertising slogans would sub-
sequently characterize Pepsi-Cola over the
years; many are nationally acclaimed, a few
made advertising history. With the debut of
the Pepsi Generation in the 1960s, America's
baby boom had a name, and Pepsi-Cola had
one of its most enduring, recognized ad
campaigns of all time. Today, Pepsi-Cola,
the Choice of A New Generation, is an in-
dustry leader with more than three billion
customers all over the world.
PEPSI-COLA, PEPSI, PEPSI GENERATION, and
THE CHOICE OF A NEW GENERATION are trademarks
of PepsiCo, Inc. PEPSI-COLA is used with the permission of
PepsiCo, Inc.
THE OFFICIAL AMERICAN ADVERTISING COVERS
COMMEMORATIVE COLLECTION
1984 FPS
