Front:
FALCON
RANCHERO...
a new concept of
style and economy in pickups
FORD
Back:
THE 1960
FORD FALCON RANCHERO
is an around-the-clock performance pickup.
The perfect combination of attractive styl-
ing, sturdy single-unit construction, low price,
and real economy of operation, sets a new
standard in transportation for both work and
pleasure. Proved advance design 6-cylinder
power gives extraordinary mileage unmatched
by other trucks in its class.
FORO
VOL. 60 TM10-15
