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Back:
ZIP + 4
First Day of Issue: October 22, 1985
First Issue Location: Washington, D.C.
As a step to improve the speed and effectiveness of
handling the mail, the United States Postal Service de-
veloped the Zone Improvement Plan (ZIP) in 1963. This
plan consisted of five-digit numbers in addition to the
designation of the address, town and state. To encourage
people to take advantage of this timesaving coding sys-
tem, advertising campaigns were developed using the
cartoon figure “Mr. ZIP.” However, as the volume of
mail increased annually, the five-digit ZIP code has lost
much of its original effectiveness. Thus, in 1978, the
Postal Service announced a plan to assign four add-on
digits to the existing Code group. The “ZIP + 4" program
was started on October 1, 1983. Primarily used for
businesses, the Postal System gave postage discounts to
mailers who used the new coding system. In 1985, the
Postal Service issued a special 21.1c stamp to meet the
volume First-Class rate for mailers who use the new
nine-digit ZIP Codes. By using the new “ZIP + 4," the
Postal Service expects to save $900 million a year.
No. 85-59
©1985 The Maximum Card Collection
A Division of Unicover Corporation . Cheyenne, WY 82008-0007
Original painting by Jim Butcher.