Front:
CLOSE COVER BEFORE STRIKING MATCH
CO
SEE INSIDE
Salesmen
Twenty
INSIDE THIS COVER ARE
DIAMOND MATCHES
ADVERTISE WITH
Matches do more than
light cigarettes
DIAMOND
book matches build sales,
cut costs for
advertisers
THE Diamond Match C
GENERAL SALES OFFICE
CHICAGO, ILL.
Made K U.S.A.
N.Y.C
THE DIAMOND MATCH CO. N.Y.C.
Back:
20 MATCHES
20 LIGHTS
20 CHANCES to
see your selling message on a
Diamond Match Book
Other advantages to advertisers.
BROAD COVERAGE.
32,000,000 people prefer
book matches to other kinds.
DUAL READERSHIP.
30% of U. S. women prefer
book matches.
HIGH ATTENTION VALUE.
The book match is a personal
medium always at hand.
NO COMPETITION.
Only one advertiser's mes.
sage on each book.
FLEXIBILITY.
Distribution by Diamond
anywhere in U. S.
LOW COST.
You pay 17% of total. Con-
sumer and retailer pay 83%.
For more information write to
THE Diamond Match Co.
CHICAGO 4, ILL.
