Hotel Paramount New York in Times Square, Home of Billy Rose’s Diamond Horseshoe

Front:
LION MATCH , Inc. N. Y. MADE IN U.S.A E A NE ww HOME OF BILLY ROSE'S DIAMOND HORSESHOE Paramount NEW YORK "TIMES SQUARE" CLOSE COVER BEFORE STRIKING

Back:
Abbell HOTELS SERVICE COMFORT COURTESY NEW YORK THE PARAMOUNT WASHINGTON, D. C. ST. LOUIS THE WILLARD THE DE SOTO LOS ANGELES THE ALEXANDRIA UNIONTOWN, PA. THE SUMMIT ESTES PARK, COLO. THE STANLEY