Bottles containing the famous beers of the Jos. Schlitz
Brewing Company are INSPECTED prior to labeling. Rigid
inspection insures a high quality package containing the
proper amount of beer. The brown bottle, now standard
in the industry, was pioneered by Schlitz as a light-
resistant container for beer.
1970 JOS. SCHLITZ BREWING COMPANY, MILWAUKEE, WIS.
AND OTHER GREAT CITIES.